What is SEO?

What is SEO

What is SEO? What is “Search” Optimisation. What exactly does SEO/or SEOs do? How can it help me? These are just some of the questions clients ask me during our first meeting. I’ve been doing SEO for a long time (a very, very long time), but these questions always get the better of me.

So I always answer these questions in the following manner:

  • I start by lecturing clients on the benefits of SEO (my favorite topic).
  • I explain in detail the fistful of tasks and magical spells we use to run an SEO campaign.
  • I close by explaining the various terminologies involved in SEO.
  • Finally, I urge the client to ask questions, and RESTART the whole cycle…it’s easy and effective!

Yup, it’s a well rehearsed scheme, and I am totally at easy with it. But sometimes I do use aids: aids to help me explain SEO to prospective clients in bit sized bits. Speaking of bit sized bits I recently came across this infographic. Designed by our friends at PipeJump, the infographic explains SEO in a casual, almost dewy-eyed manner. It’s certainly a good ice breaker. Enjoy:

  For more information on what SEO can do for your business – click here.

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