What is SEO? What is “Search” Optimisation. What exactly does SEO/or SEOs do? How can it help me? These are just some of the questions clients ask me during our first meeting. I’ve been doing SEO for a long time (a very, very long time), but these questions always get the better of me.
So I always answer these questions in the following manner:
- I start by lecturing clients on the benefits of SEO (my favorite topic).
- I explain in detail the fistful of tasks and magical spells we use to run an SEO campaign.
- I close by explaining the various terminologies involved in SEO.
- Finally, I urge the client to ask questions, and RESTART the whole cycle…it’s easy and effective!
Yup, it’s a well rehearsed scheme, and I am totally at easy with it. But sometimes I do use aids: aids to help me explain SEO to prospective clients in bit sized bits. Speaking of bit sized bits I recently came across this infographic. Designed by our friends at PipeJump, the infographic explains SEO in a casual, almost dewy-eyed manner. It’s certainly a good ice breaker. Enjoy:
For more information on what SEO can do for your business – click here.