All up for using social networks to promote your business, product or service? You’ll need to go thorough this list of steps to help you devise a killer Social Media Marketing (SMO) strategy.
Pick Your Battleground:
Remember the axiom: “the one who defends all, defends nothing”. So don’t sign up for every social networking site, instead, pick your battleground wisely. List sites that make sense to your business/products/services. Once you have chosen the social networking sites that best fit your company, you can then position yourself to meet your objectives.
Understand the Platform:
Account setups are relatively easy, however understanding the format of content, and how it can be used to leverage your business requires hard work. Every social networking site has a different user interface, style of writing and audience. What seems perfect on Facebook will be considered spam on Tumblr. So always keep your medium and your audience in focus.
Participation, or lack of it, will determine the success or failure of your social media campaign. How to participate? For starters, be an effective participant of a relevant social group or website. It’s all about being there, and contributing – remember first impressions last the longest.
Avoid posting the same content repeatedly, customising your content will help you improve your clout in the industry, and give you a better chance of success. Too many companies are harassing their followers with spam – so stand out and refrain from spamming.
Choose your posts wisely, and make sure they don’t muddle your brand’s message. Keep your communication crisp and interesting. Devising solutions that attract people and retain their interest, is undoubtedly the best strategy.
There are just some of the most basic tricks or techniques you can use to improve the performance of your SMO campaign. To learn more contact us or call: +971 (0)4 454 2230. Traffic’s SMO team will be happy to help you in any way.