Welcome to the Traffic blog
The latest updates for digital industry news, views and emerging trends in new communication techniques. Our Traffic writers are all industry veterans with backgrounds in Traditional Media, Online Media, Sales and Client Servicing.
One of the mistakes most companies make when it comes to their digital presence is not having a solid, compelling “about us” page. And this is quite paradoxical when you think about it. Because they invest a lot in content marketing campaigns, paid ads and social media efforts but, when it comes to the “about […]Read more about this | Subcribe to this blog
We live in the era where everything is customized, every experience is personal and consumers have become more demanding. What we witness today is a marketing environment where advertising continually surpasses its limits. You can find a lot of similar brands on the market, in terms of functional benefits. As a result, the differentiation between […]Read more about this | Subcribe to this blog
As the consumers’ habits have changed, the marketing environment has fallen in line as well. What we witness today can be described as the beginning of a new marketing era, one that is focused on value and personalizing the buying experience for each consumer. This leads to more complex strategies, data driven campaign designs and […]Read more about this | Subcribe to this blog
Being an entrepreneur is not easy because, as opposed to being an employee, you have more than one job. Actually, you have at least five or six different jobs, and you need to manage them all in order to achieve success. You need to know marketing to assess your marketing team’s efforts. You need to […]Read more about this | Subcribe to this blog