14
May
May
The Global Retailing Conference is an annual event hosted by the University of Arizona’s Terry J. Lundgren Center for Retailing. This year’s theme was the use of social media in creating stronger relationships with clients.
Speaking at the event Wanda Young, head of Walmart’s media and digital marketing, shared her thoughts about the company’s connect with its 28 million Facebook fans. She stated that Walmart focuses on building relationships with clients. Loyal clients, in turn, help promote the company through word of mouth marketing, which in Young’s opinion is...
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8
May
May
Propspace is a fast becoming the real estate CRM tool of the year ahead for all budding real estate brokers who are looking to have a solid software tool to help them centralize all their day-to-day business activities.
Traffic recently joined forces with Propspace in a mutual co-op to provide Propspace with a brand new marketing website to assist them in creating more brand awareness online for their CRM solution.
“Essentially this is more than a simple ‘re-design project’ of their already existing website” remarked Johnny Huntington, Traffic’s CEO & MD. “Of...
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2
May
May
Traffic are proud to announce that we have recently just signed a long term deal to work closely with Sharjah Islamic Bank in the development and production of their customer facing website slated for launch at the end of this year.
Sharjah Islamic Bank was established in 1975 (exactly the same year Traffic’s Managing Director was established) to provide commercial banking services to companies and individuals. Formed under an Amiri decree issued by H. H. Dr. Sultan Bin Mohammed Al Qassimi, Member of the UAE Supreme Council and Ruler of Sharjah, the bank was originally foun...
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1
May
May
We have offered social media management as one of our core services for a long time, however very recently we decided to publish our offerings and rates on our website as it is very obvious that the market place of “Social Media Providers” offering proposed services in the region is becoming very convoluted as dubious marketing agencies move in looking to make a quick buck. This of course is having a negative impact on a legitimate marketing service and in the end only the customer/business owner suffers by not getting the service they require or being charged extortionate r...
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29
Apr
Apr
After our hard work on the Carrefour online electrical goods purchasing portal www.ic4uae.com Traffic were again selected by the good folks over at Carrefour to work on the Corporate UAE Website and we were happy to oblige.
Carrefour is one of the biggest hypermarket chains servicing the Middle East and beyond. They are also probably one of the only large supermarket championing online marketing practices in the Middle East with such vigour. This is due in part to the visionary attitude of the management and also due to the wealth of business and commerce opportunities the on...
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24
Apr
Apr
Social media has become an integral element of business marketing. This statement is especially true for the real estate industry, where an increasing number of agents are using social networks like Facebook, Twitter, and even Pinterest to promote their business and market their offerings.
If you are a real estate agent/or an agency interested in using social networks for upselling, here are a few tips for you:
1. Build a Trusted Name Online
Clients nowadays rely heavily on social media sites like Twitter and Facebook to learn more about a company. By sharing useful, curren...
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24
Mar
Mar
by Nina Chohan
All up for using social networks to promote your business, product or service? You’ll need to go thorough this list of steps to help you devise a killer Social Media Marketing (SMO) strategy.
Pick Your Battleground:
Remember the axiom: “the one who defends all, defends nothing”. So don’t sign up for every social networking site, instead, pick your battleground wisely. List sites that make sense to your business/products/services. Once you have chosen the social networking sites that best fit your company, you can then position yourself to meet your objectives.
Under...
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17
Mar
Mar
Interested in marketing your blog or website, but don’t want to break the bank for doing it? You have come to the right place.
Following are three legit ways to promote your website/blog free.
Search Engine Optimization
Search Engine Optimization, also referred to as Search Marketing or SEO, is the process of increasing a blog’s/website’s visibility on organic search results. SEO is primarily dependent on optimizing a webpage with targeted keywords/ phrases.
SEO is a time-consuming procedure and requires a lot of patience, a lot. Nevertheless, it is one of the easies...
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13
Mar
Mar
Traffic is proud to announce that we have recently become a certified Google “Engage for Agencies” partner.
With our Google Engage certification, we can now offer AdWords discount coupons to our clients. That’s right, we can now offer our clients substantial saving on Pay-Per-Click (PPC) advertising.
Google “Engage for Agencies” is a corporate program designed to provide digital marketing agencies the tools and training they need to help their clients navigate the somewhat confusing world of PPC marketing and Google AdWords. The program is sternly invitational, and...
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7
Mar
Mar
When it comes to digital marketing “links” are of utmost importance. Links help people move from one website to another, and play a pivotal role in increasing site traffic, brand awareness and conversion rate. They generate positive signals which are used by search engines to reward websites with better search rankings.
Smart link building requires creativity, ingenuity and a bit of luck. To create positive, valuable, and competitive – in the sense that they give your site competitive advantage – links, you need to focus on high-quality, rather than bulk link building...
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