Digital Marketer: Part Artist, Part Scientist
by Nina Chohan    
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Digital marketers are often multi-faceted creatures, who combine innovative thinking with analytical skills to create and run online campaigns that bring success. Sales Force and Pardot recently did a cool inforgraphic explaining the “Part Artist, Part Scientist” mentality of a modern digital marketer. We thought you’d find this piece interesting.   If you wish to learn more about how digital marketers can help you and your business, call +971 4 446 2629, or reach us through our contact us page.... read more
Top Digital Marketing Tips for 2014
by Rahat Hussain    
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2014 is expected to be another big year for online marketing. Rapid strides in technologies, especially those in the fields of mobile marketing and responsive design, are expected to improve B2C engagement and help businesses cast a wider net – as far as online marketing is concerned. Traffic recently analyzed some of these mobile and responsive design opportunities, and came up with some ideas, which you can use to be successful in 2014: To learn more about online marketing, and how it can help you, please call us on +971 4 446 2629 or reach us through our online qu... read more
On Twitter Engagement
by Madiha Yusuf    
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Top brands are increasingly relying on Twitter to engage their customers – both internal and external, reveals this infographic by Simply Measured. The idea behind this infographic is simple, the more you engage the more you GROW, and how: Some interestingly observations: 58% of the world’s leading brands have more than 100,000 followers on Twitter 92% of brands tweet more than twice a day! Facebook, the world’s largest social network, has more than 13 million followers on Twitter, eBay, the online marketplace, is currently the most engaging brand on th... read more
Sites Featuring the New .Shabaka gTLD Launched
by Rahat Hussain    
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The first two websites featuring the Arabic suffix شبكة.-pronounced dot “Shabaka”, meaning “web” - have gone live. At a press conference in Dubai, DotShabaka Registry - the Dubai-based company running the شبكة. gTLD - announced that both its own homepage and that of Etisalat, UAE’s telecommunications services provider, had started using its new Arabic suffix. According to news sources, organizations and members of the public can start applying for .shabaka (Arabic script) address through registries such as GoDaddy, Lexsynergy and 101Domain from February ... read more
Traffic Content is Here!
by Rahat Hussain    
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We are thrilled to announce the launch of Traffic Content, a division dedicated to providing high quality, strategic content solutions to clients across the region. The new division is headed by 14-year advertising industry veteran Mark Williams, who’ll lead content production at Traffic Digital. Speaking at the launch, Dominic Gothard, CEO of Traffic Group, said: "We’re in our fifth year now; the business has grown into a tremendously strong web development and e-marketing company with over 75 staff, but now is the time for us to become more integrated in our offering a... read more
Infographic – Advantages of Responsive Website Design
by Rahat Hussain    
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Mobile does not just mean smartphones anymore. The word has transmogrified into an all-inclusive term for any computing device not permanently connected to a wire. Mobile web is synonymous with convenience, speed, and ease of use, and is fast becoming a key ingredient in the integration of business and technology – especially for web-based businesses interesting in improving performance while saving time and cost. Looking at the raising mobile trend, Traffic took the time to create this infographic, explaining the various elements of mobile web and responsive web design ... read more
Digital Designer Required
by Johnny Huntington    
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We are looking for an experienced Digital Designer to join our expanding creative studio at Traffic. Our digital projects will include website design, App design, digital advertising campaign development, social media app design. The designer will work independently and also as part of a broader creative team. The Role: The designer must demonstrate a strong ability to design across multiple platforms, from wireframes, websites, apps to online banner design. The designer must be confident at all stages in a project and product a high level of finished work from initial conc... read more
22 New Projects Added to the Traffic Portfolio
by Rahat Hussain    
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Traffic is delighted to announce 22 new projects on display spread across our portfolio which you can view by clicking the below image.   The incredibly talented team of digital creatives and programmers have been increasingly busy this year (2013) with larger volumes of work coming through the company of which is a marked increase of 25 percent on last year in regards to production and 40 percent from the year before (both of which were very busy for Traffic, and we are proud to smash both record years in regards to digital production volume). “The Middle East a... read more
Hummingbird Algorithm, The first major upgrade for Google search in the last three years
by Johnny Huntington    
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Google has unveiled an upgrade to the way it interprets users' search requests. The new algorithm, codenamed Hummingbird, is the first major upgrade for three years. It has already been in use for about a month, and affects about 90% of Google searches.   Read more at the BBC website... read more
Gothard to Direct Traffic
by Madiha Yusuf    
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Dominic Gothard has left his role as SVP of DDB to join Traffic Digital as CEO. Previously he founded and ran Face to Face for 10 years as Group Managing Director. Gothard said, “I’m thrilled to be tasked with running the largest independent digital company in the region. With over 70 staff we have formidable in-house talent that gives us a leading edge and I’m really looking forward to helping the company grow and develop further”. Traffic is headquartered in Dubai with its own fully fledged and wholly owned production facility in Karachi. Founding Partner and Chair... read more
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